On September 29th, I received a promotional email from the Idaho Steelheads hockey team. I guess when you buy tickets online, they get your email address and send you junkmail advertisements for ticketing deals for the next season. 

I was actually glad to receive the email. I like going to a hockey game, and the Steelheads offer a fun night out, especially on dollar beer night. Sure, I’d rather go see the Blackhawks, but I can’t afford to get myself to Chicago, let alone get tickets to the Madhouse on Madison.

Now, this particular email had a deal that was interesting, though the details were a bit lacking. The tag was “4 games for as low as $56.” If that’s 4 single game tickets for $56, that’s not a super great deal, unless the seats are better than nosebleed. If it’s 2 tickets per game, 4 games, then we’re talking a great deal. Still, I had to turn the deal down for a very important reason.

You see, this promotional deal only ran through the month of September, which means that they left me less than 36 hours to take advantage. While I’m not living paycheck to paycheck, I’m on a budget. My husband manages our finances well enough to allow us to attend the occasional hockey game, but these aren’t spur of the moment decisions. The funds are planned, at least a month in advance, if not far more for big things like our trip to the Washington coast this past summer.

And so, I did the only thing that I could reasonably do in the circumstances. I replied.

I sure wish I had heard about this deal sooner. Since there’s less than two days left in September, I don’t have time to budget for this great deal. 🙁
I am interested in hearing about other pricing deals since I do love going out to see the Steelheads.

Okay, my initial reaction was a reply more along the lines of:

Pro Tip: When advertising a month long sale, send out emails at the beginning of the month, rather than the day before the end.  

Either I’m reading Kameron Hurley’s* marketing tips too closely, or this hockey team’s marketing department isn’t.

*There are marketing tips on that Twitter feed, but also hilarity and swearing.

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